How to Market a Casino

Whether you’re a high roller or someone who just wants to try their luck, there’s something intoxicating about stepping into a twinkly casino. Champagne glasses clink, people laugh around tables and the place has a pulsing energy that is hard to find elsewhere.

But the glitzy, opulent surroundings are not everything that casinos have to offer. In addition to gaming, they also feature hotels, restaurants, bars and spas. And they often cater to large groups for events, such as weddings and corporate retreats. In order to capitalize on this, casino marketers need to be able to talk about these other amenities and features.

Casinos know that consumers trust each other more than they trust brands, so it’s important to showcase positive reviews and testimonials from happy customers and winners. You can do this by posting pictures and videos on your website, social media and through third-party review sites. You can also host a photo booth on the casino floor to encourage guests to share their experiences.

Another key part of casino marketing is understanding the nuances of each game. Each one has its own house edge and variance, which is the amount of variation in winnings from different types of bets. Casinos employ mathematicians to compute these figures, which are used by gamblers to optimize their decisions and minimize losses. They also use these figures to calculate comps for players. This is a way to reward regular patrons for their loyalty with free hotel rooms, meals, shows and even limo service.