How to Market a Casino


A casino is a place where people go to let loose and have fun. The atmosphere is typically very flashy and extravagant, and there are often many places to eat and drink. There’s also the opportunity to try your luck at games like poker and roulette, where it can be difficult to predict whether you will win or lose. Despite this, many casino patrons still find it a thrilling experience.

One of the most important things that casinos must understand is that their customers are not just relying on them to provide them with an enjoyable experience. They’re also relying on each other to recommend them to friends and family, as well as to review them online. This means that casino marketers must be able to identify the key factors that make a casino memorable and desirable, and then create marketing materials that highlight these positive attributes.

In addition to understanding their customers, casino operators must be able to identify and prioritize the most profitable games. This requires knowing both the house edge and variance of each game. This is done by mathematical experts known as gaming mathematicians and analysts, who work for companies that specialize in this field.

While Casino is not without its brutal violence (including a scene of a popped eyeball and a baseball bat beating), Scorsese also conveys a sense of nostalgia for the old Vegas, as well as a skepticism over what will replace it. These sentiments are reflected in the film’s narrator, Henry Hill, played by Ray Liotta.