Casinos are full of flashy decor, the sound of clinking slots, and an energy that is hard to resist. They are designed to be exciting places where people can let loose and have fun – but they also make it easy for gamblers to lose track of time and money. That’s why casinos have so many tricks up their sleeve to keep customers gambling.
After the success of Goodfellas, Scorsese quickly moved forward with Casino starring Robert De Niro and Joe Pesci as the rival mob bosses of a Vegas casino. The movie capitalized on the public’s hunger for mob drama and gangster movies in general. Its bleak depiction of violent, illegal mob activity made it even more compelling to audiences in the aftermath of a brutal, real-life mob war that ended in 1995.
Although some scenes rely on explicit and graphic violence, the majority of Casino is more focused on the characters’ interactions and the story’s conclusion. This is the film’s biggest strength, as it creates a memorable picture of two mobster brothers’ relationship, which goes beyond just showing them fighting and arguing.
If you are a casino looking to attract group business, it’s important to focus on strategies that can reach this audience at the right time and place. Using Cvent Competitive Ads, you can get your brand in front of event planners searching for similar or sister markets — when they are most likely to book group business with you.